Principal and Co-founder
Community Energy Advisors, LLC

Richard W. Davidson, principal and Co-founder of Community Energy Advisors, brings over 21 years of combined energy trading and retail marketing experience in the electricity and oil markets. A leader that has the ability to analyze situations, capitalize on opportunities and drive success, his extensive experience includes management, sales, trading, marketing, forecasting, budgeting and operations across multiple channels assuring regulatory compliance in the energy industry.

Davidson began his career in the oil industry where he managed the distribution of crude oil via barge, vessel and/or pipeline to meet contractual obligations and optimize on market prices. When the company merged, he joined a Fortune 200 electric company. For over 10 years, as a senior wholesale trader, he was responsible for the day-to-day trading activity including managing hedge strategies and portfolio optimization with expertise in the short-term physical power markets and generation dispatch.

With Davidson’s strong entrepreneurial ability, he was responsible for leading strategy and creation of a new residential channel through direct marketing geared to capture new business in the residential segments. Davidson was instrumental in creating a fully outsourced model leveraging outside vendors, product development, strategic pricing and budgeting while driving a low cost per acquisition. He built a high performance team that successfully acquired over 550 thousand new customers over a two-year period.

With his specialization in marketing and creating new profitable business units, Davidson changed roles to manage and create a new retention and renewals team for the residential and commercial book. These leading efforts include segmentation and targeting, value proposition development, costing and pricing, performance analysis and results reporting. The team successfully renewed over 85% of the book and retained 70% from competition while keeping high margin accounts.

Davidson believes that education and local initiatives are keys to improving the economic success of a community. He is an active civic volunteer and a generous philanthropist. He volunteers as the treasurer of Medina County Board of MRDD and Habitat for Humanity. He also mentors people that want to pursue an entrepreneurial career. Throughout his career, he has earned a reputation for his leadership, entrepreneurial spirit and ability to successfully reach goals.

Davidson’s expertise includes:

  • Entrepreneurial Spirit
  • Strategy & Vision
  • Segmentation & Targeting
  • New Business Development
  • Driving Performance Metrics
  • Relationship Building

For additional information about Community Energy Advisors:
Contact Rick Davidson at (330) 416-6331 or


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